David P. Norton is the world’s leading authority on strategic performance management. He is a co-founder and director of several professional services firms, including Palladium Group, Balanced Scorecard Collaborative, and Renaissance Worldwide. Norton was previously the president of Renaissance Solutions, Inc., an international consulting firm he co-founded in 1992. Before Renaissance, Norton co-founded Nolan, Norton & Company where he spent 17 years as president, prior to its acquisition by KPMG Peat Marwick. A frequent lecturer and writer around the world, Norton’s work on strategy management has been the subject of many books, articles, executive conferences, training seminars, and other programs. Norton is co-author, most recently, of The Execution Premium: Linking Strategy to Operations for Competitive Advantage (Boston: Harvard Business Press, 2008). Norton’s books have been translated into 23 languages. The Balanced Scorecard concept was selected by the editors of Harvard Business Review as one of the most influential management ideas of the past 75 years. Along with Kaplan, Norton was voted as one of the world’s 12 most influential thinkers by Sun Top Media’s “Thinkers 50” in 2008. Norton was awarded the “Champion of Workplace Learning and Performance Award” by the American Society for Training and Development. Norton earned a B.S. in electrical engineering from Worcester Polytechnic Institute, an M.S. in operations research from the Florida Institute of Technology, an MBA from Florida State University, and his doctorate in business administration from Harvard Business School.
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area–not with formulating strategy but with executing it, or putting their strategy into action.
Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn’t have to be that way, maintain David Norton in The Execution Premium.
Building on breakthrough works on strategy-focused organizations, the author describes a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy.
You will learn how to: Develop an effective strategy–with tools such as SWOT analysis, vision formulation, and strategic change agendas; Plan execution of the strategy–through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards; Put your strategy into action–by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing; and Test and update your strategy–using carefully designed management meetings to review operational and strategic data.
