• The history of franchising
  • Franchise Feasibility – is franchising the correct expansion strategy for your company
  • The benefits and risks of franchising your business
  • Characteristics of a strong franchisor organization
  • Tactical Business Planning – the design, development and implementation of a franchising strategy
  • Determining the core drivers of your business and setting standards
  • Identifying the roles and responsibilities of the franchisor and franchisee
  • Determining the proper fee structure
  • Creating a positive relationship with franchisees
  • Brand development and advertising requirements
  • Ensuring the legal documents reflect the business strategy
  • The financial implications of developing a franchise system
  • Organizational requirements – headquarters and field support requirements
  • Managing Expansion Strategies – understand when and how to use: 
Single Unit Franchising, Multi Unit Development, Area Representative Franchising and Master Franchising
  • Operation manuals and training programs – what they should contain, how they can be used to manage change, and risky issues you should consider when creating manual and training program content. The use of web based training and operating manuals in franchise systems will also be discussed.
  • Technology – the use of technology in the support and expansion of the franchise system
  • Growing the business – how to develop and manage a franchise system growth strategy that meets the system’s expansion goals, earnings expectations and attracts the types of franchisees that are best suited for the franchise system
  • Questions and answers will be addressed throughout the day