The workshop shall:
Convey a business model development methodology to participants during the first half of the day. This approach is based on our thought leadership and our methods and tools that are applied by leading global organizations such as 3M, Ericsson, Telenor, Deloitte, Capgemini, Public Works and Government Services Canada, and many others.
Allow participants to start “practicing” the design of a business model during the second half of the day in several breakout sessions. Participants may work on their own examples in groups of at least 4 persons if the workshop setting allows for this.
Help participants develop a deep understanding of business model patterns in the afternoon session of the first day. This includes understanding new business models such as Freemium, Long Tail Business Models, Multi-Sided Platforms, Open Business Models and more.
Show participants how to evaluate and differentiate business models with a qualitative, business model base approach that goes beyond the financial evaluation of a business plan.
