JOB BRIEF

We are looking at Vigor Enterprise for a Marketing Communications Specialist to execute our online/offline marketing and communication scoop with clients and vendors to increase brand awareness.

Marketing Communications Specialist responsibilities include producing and revamping marketing content, responding to customers’ and vendors queries and comments, also, networking within marketing events. If you have experience in identifying and building long-term relationships with target audiences, we’d like to meet you!

Essential Duties and Responsibilities

• Egyptian resident in Cairo Egypt
• Producing press releases
• Promoting our products and services before, during and after different events
• Plan interviews and press conferences
• Join social media groups and professional platforms to discuss industry-related topics
• Monitor corporate website and social media pages and address clients’ queries
• Network with industry experts and potential clients to drive brand awareness
• Collaborate with the team to create content and support existing communication channels “online and offline”. Also, develop and deliver creative, engaging, innovative and impactful communication content for Vigor clients.
• Develop clear, concise and compelling executive communications and marketing materials that support abstract’s business strategy and growth plans to generate sales leads
• Source, measure, and utilize employee feedback data to continually innovate
• Executes strategic communications plans that support brand, product and business groups activities; including assisting in the creation of integrated marketing communications plans
• Works closely with manager or SMEs to ensure campaign plans are in alignment with marketing and/or business objectives.
• Establishes strong relationships with key stakeholders and communicates proactively to manage expectations, project timelines, and logistics.
• Aligns with line manager to ensure budgeting, planning and execution are integrated into overall departmental priorities.
• Ensures all regulatory and internal approvals are gained for projects and tasks; maintains project records using department procedures and tools.
• Supports the planning, execution, post-event deliverables of online and offline events, and other in-person events.
• Researches new event options using data from past events and other relevant information to assess the relevance of events and advertising for alignment to business objectives.
• Works with speakers, vendors and internal resources to negotiate marketing related points in the contracts, services, direct exhibit design, communicate to stakeholders, provide post-event analysis, and ensure event timelines are met in a professional and friendly manner in order to successfully market and sell our products.
• Track record of success in planning high-quality activation campaigns and events at a MENA region scale
• Collaborates with stakeholders to fully understand product and communication needs.
• Gathers the materials necessary to understand the project and competition in the area such as previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia, Based on assessments and data.
• Presents design ideas and recommendations to marketing manager, committee, or sales team.
• Composes draft speeches for senior management and assists with finalizing speeches.
• Schedules and develops filming scripts and production.
• Attends events, community fairs, and staffs the company booth.
• managing all event related logistics
• Working on other duties as assigned.

Requirements, skills and experience for ideal applicants

Scoop of Profession Qualifications

• Proven 2+ years of marketing communications experience – remote workforce preferred or similar role
• Minimum three (3) years of experience in writing and editing publications required, L&D and Events management preferred.
• Consumer and product awareness in L&D and Events management industry
• Proven Marketing experience within MENA region “specially the GCC” B2B and B2C advertising campaigns in L&D and Events management field

Technical Skills

• Knowledge of SEO and Google Analytics
• Excellent project management skills
• Proven track record working on both proactive and reactive communications
• AP Style writing.
• Knowledge of multi-channel marketing best practices and fundamentals.
• Experience developing and executing impactful communications and marketing plans with different marketing techniques

Technology Skills

• InDesign and/or Photoshop/Illustrator preferred
• Hands-on experience with web content management tools, like WordPress, Microsoft Office (Word, Excel, PowerPoint) and Outlook

Personal Skills

• Strong verbal and written communication and presentation skills in English and Arabic “French will be an added value”, with capability to successfully communicate with diverse audiences and professionals at all levels
• The ability to work under pressure and to deadlines
• Good organisational and planning skills
• A touch of customer experience
• A desire to work with people, and an understanding of excellence in customer service
• A professional appearance and demeanour is important
• Ability to move quickly, take initiative, multi-task, and work cross-functionally
• Crazy mix of being a self-starter who can thrive working independently and collaboratively
• Desire to work in a fast-paced, innovative work environment with ability to make basic decisions regarding routine tasks
• Excited to try new things, measure impact and learn
• The ability to work and understand multiple complex projects at one time
• Attentive to detail and accuracy, results-oriented, and a sense of humour (a bonus!)
• Ability to build relationships with other teams and manage deliverables.
• Mature problem-solving skills for triage of complicated business challenges.

Educational Qualifications

• Bachelor’s degree in Journalism, Marketing, English, or Communications preferred

Seniority Level: Mid-level

Industries: Learning and development, Marketing, Advertising, PR and Communication, Events Management, Job Hunting.

Employment Type: Full-time

Location: Sheikh Zayed, Giza – Egypt

Job Functions: Marketing, Communication, PR

Closing date: June 23^rd 2020